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ABOUT

Born and raised in Prague. Obsessed with stories and words from time immemorial. Learned to read and write at four and haven't stopped since.

I started out in television before accidentally finding advertising – and discovering a profession where being interested in almost everything can actually be useful.

Since then, I've worked across agencies including Scholz & Friends, Kaspen/Jung von Matt, YYY Agency, VCCP and McCann, for brands ranging from banks and airlines to beer, food, sports and healthcare.

Today, I'm a Creative Director at McCann Prague, working across creative direction, copywriting and ideamaking. I still like making the work as much as directing it – finding the thought, writing the line, cracking the format or turning a messy brief into something people might actually want to see.

Along the way, I've published two books of poetry and served on the board of ADC Czech Republic. When I'm not working, I'm usually somewhere between football, books, gardening, dogs, whisky and whatever rabbit hole I've fallen into that will probably become useful in a brief one day.

If you have an interesting problem, project or just something worth talking about, say hello.

jindrichjinochv@gmail.com

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